Bringing the brand's values to life
We developed a clean and meaningful identity system that reflects the brand's commitment to nature and responsible farming. The logo cleverly combines the initials "W W" to form two hens, connected by a leaf that symbolizes purity, sustainability, and harmony with nature.
A Mascot with Character
To further enhance the brand's personality, we created a cheerful hen mascot that embodies the spirit of Wandering Wings. Full of character and warmth, she serves as a memorable brand ambassador and a versatile storytelling element that can be carried across packaging, marketing, and future brand communications.
