South India's biggest monsoon carnival rebranded

Young woman in uniform looking attentively at a blackboard with 'The' written on it, possibly in a classroom or lecture setting.

Overview

Splash is South India's biggest monsoon carnival, showcasing numerous tourist attractions and activities in Wayanad during the monsoon.

For Splash, we created an identity design system that tells the story of the monsoon in Wayanad..

a minimal illustration of a dark gray cloud against a stormy, gray background, with subtle diagonal lines representing rain. Below the cloud, a rainbow is depicted as colorful streaks of light.
Splash 2014, Wayanad Monsoon Carnival logo with rainbow-colored vertical bars.
Splash 2014, Wayanad Monsoon Carnival logo with rainbow-colored vertical bars.
A man wearing a tan jacket and a t-shirt with a tiger graphic is holding brochures and speaking with a woman at a conference or event.
A vibrant double rainbow arches over a line of green trees and a field under a dramatic, dark gray, and cloudy sky.
A colorful branding palette for splash featuring a logo made of a zigzagging, rainbow-colored ribbon. The image also includes the specific Pantone, CMYK, and RGB values for each color used, labeled with numbers and letters.
A close-up of marketing materials for Splash 2014, including a visitor's badge with a purple lanyard, and a brochure featuring the SPLASH 2014 Wayanad Monsoon Carnival logo and colorful graphics of people playing sports.
A graphic illustration of an angry tiger's head roaring with its mouth open, set against a two-tone red background with a diagonal line separating a solid color on the left and a patterned design on the right.
a close-up shot of a MacBook laptop displaying the website for the Splash 2014 Wayanad Monsoon Carnival, showing the event's colorful branding and images, on a wooden table next to a glass of water and a smartphone.
A series of three colorful graphic illustrations for an event: a person on a green mountain bike, two people playing soccer with a ball, and a purple off-road jeep splashing through mud.
A design element sheet for Splash featuring various light green abstract patterns and shapes, including two parallelogram textures, a circular pattern of dots, and clusters of dots and star-like shapes.
A graphic showcasing the full color palette for the Splash branding, featuring a grid of nine rectangles with gradient colors ranging from purple, blue, and green to yellow, orange, red, and various shades of gray. Each color block is numbered and labeled with a letter.
A close-up of a person wearing a black suit jacket, with a SPLASH 2014 badge and lanyard visible, identifying them as a seller at the event
A row of seven colorful event badges for Splash, each with a different color scheme and label: visitor, seller, media, organiser, buyer, dignitary, and volunteer. The badges feature the Splash logo and are attached to lanyards of corresponding colors.
A candid shot of three men in a discussion at the Splash event. The man in the center with a gray beard and hair is wearing a gray shirt and an organiser badge, gesturing with his hands while talking to the two other men.
A dynamic green illustration of a cyclist on a mountain bike, positioned on a hill with abstract geometric and patterned backgrounds, created for the Splash event.
A photo of two women talking at an event booth. One woman, wearing a blue saree and glasses, is holding a small container and speaking to another woman with long dark hair, who is looking down at a form on a clipboard. They appear to be at the Splash event.
A purple and pink illustration of an off-road jeep driving through mud and splashing, set against a dynamic background with geometric shapes and patterns, created for the Splash event.
A male soccer player, covered in mud, bends down to retrieve a muddy ball from a waterlogged field during a monsoon carnival, representing an event like Splash.
An orange and yellow illustration of two soccer players kicking a ball in a splash of water and mud, with a dynamic background of abstract shapes and patterns, created for the Splash event.