An identity for a multiplex theatre chain


It is intriguing and challenging to design a brand identity for a multiplex theatre chain. It is extremely crucial to come up with an idea that will resonate with everyone in the brand's target audience.

Aura Cinemas is an upcoming multiplex theater chain in Kerala and Karnataka. The whole brief the Aura team gave us was that the logo should be simple. The logo clearly states that your cinema is AURA. We extended the concept of simplicity across the entire brand design. Featuring the latest and most advanced technology, Aura Cinemas provides a pleasing ambience.