Design a brand identity for a multiplex theatre chain is a compelling and challenging exercise. The brand speaks with a mass audience and you have to come up with an idea that works well in all. Aura Cinemas is an upcoming multiplex theatre chain in Kerala & Karnataka. While the Aura team approached us, the whole brief was logo should be simple. We designed a simple logo which says your cinema's AURA. And extended the idea of simplicity across the brand design. Aura Cinemas offers a pleasing ambience with the latest and best technology.